Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas.

1. Category: Psychology
2. ISBN: 9780316679077
3. Format: Paperback
4. Author: Gladwell, Malcolm
5. Published Date: 1 May 2001